On Ad Pricing, Condé Nast Bows to the Reality of Digital

Digital media companies may aspire to be the “Condé Nast of the Web,” a nod to the publishing house’s standard-setting reportage and photography — and, often unspoken, its ability to charge fat premiums.

 

But like all publishers, it’s had to adjust as readers and advertisers migrate online, a theme that likely is the focus of the company’s latest visit by consultants.

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