On the Supply Side: DTI, Atex

Follow by Email
Visit Us


Landmark Communications’ flagship and Virginia’s largest daily (201,141 circulation), The Virginian-Pilot, Norfolk, is now produced live on the complete publishing suite from Digital Technology International, Springville, Utah. Last year, the paper upgraded or implemented DTI software for classified advertising, display advertising, retail order entry, Web-based classified ad entry, and editorial/pagination, with each phase completed on schedule, according to the paper’s project manager, Jan Osborne. The Virginian-Pilot was the first U.S. daily to put its ROP, classified advertising, online advertising, editorial and pagination on DTI’s “unified database foundation,” DTI Marketing Director Alyson Oldham said in a statement.

Completed early were DTI’s ClassSpeed and ClassSpeed Web Order Entry upgrades for the 108 ClassSpeed seats. For retail advertising, the paper then migrated from Quark 3.3 on Macintoshes to DTI AdSpeed 5.4 with Adobe InDesign 2.0 running on 73 PCs. The Virginian-Pilot next adopted a Portable Document Format workflow, converting all ads sent from agencies to PDF and automatically loading them into AdSpeed, where they can be paginated as if native to AdSpeed. The advertising project concluded with migration to the unified database. Supporting EZ Pilot Classified, the Virginian-Pilot’s classified-entry Web portal, ClassSpeed Web Order Entry allows customers to schedule and build their classified ads online with real-time pricing and WYSIWYG viewing. The site was recently redesigned to add customer feedback and further functionality. Customers also now may view their advertising history, saving favorite ads or drafts and renewing or cancelling in one step.

DTI’s NewsSpeed replaced the newsroom’s Atex Newspage system. The installation included 53 seats of PageSpeed design and layout application with Adobe InDesign 2.0 and 104 seats of SpeedWriter text editing with Adobe InCopy 2.0. The entire paper is paginated with PlanSpeed.

Atex Media Command, Tampa, Fla., recently upgraded The Indianapolis Star’s 220-seat advertising system to Enterprise 1.7 XML. Running on an Oracle database, the Star’s system manages ad sales and booking and customer relationship management through its contact manager. It also includes insert manager, contract manager and billing modules and manages many digital ads that received from various remote sources. The new version’s XML Styler composition engine uses Extensible Markup Language (XML) to create classified liners, semi-display and display ads that can include borders, logos and other images, as well as advanced composition features, acording to Jo Ann Froelich, AMC CEO for the Americas. The composition engine’s WYSIWYG editor with dynamic hyphenation and justification allows a salesperson to view an ad just as it will be published. XML’s separation of content and presentation enables ad content to be published in different media types using different formats.

Leave a Reply

Your email address will not be published. Required fields are marked *