ONLINE ADVERTISING GROUP CHANGES NAME

By: Sarah J. Heim

Internet Advertising Bureau Becomes ‘Interactive’


(Adweek IQ) The acronym won’t change, but the official name will. This week, the Internet Advertising Bureau formally announced a new, more inclusive moniker, the Interactive Advertising Bureau.

The IAB will also be expanding its membership eligibility to include all companies actively engaged in the sale of interactive advertising and marketing. The New York-based trade organization will also eliminate its associate and affiliate membership categories, mostly effecting companies that don’t sell interactive ads.

In a board of directors meeting last week, it was also determined that Robin Webster, the recently named CEO of the IAB, will now take on the additional role of president.

Other items addressed at the meeting were new nominations for board members and the continued evolution of the IAB’s relationship with the Wireless Advertising Association (WAA).



Copyright 2001, Editor & Publisher.

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