Online Content Is Getting Commonplace in Print

Follow by Email
Visit Us

By: Steve Outing

It wasn’t that long ago that the typical newspaper was filled with

content from a few predictable sources – staff writers, assorted

freelancers, The Associated Press, Reuters, smaller news services like

Los Angeles Times News Service and Copley News Service, and columnists

and comic strips from syndicates like United Feature Syndicate, King

Features, and Creators. One newspaper in one part of the U.S. carried

pretty much the same content as another 1,000 miles away.

The growth of Internet-originated content is starting to change that.

Increasingly, content from online sources – from lone content

creators to huge Web content sites – is showing up in print

editions of newspapers. Where once print editors distrusted content

originating from online content companies, now there is much more

acceptance that online content can be every bit as good, if not better,

than content acquired from traditional media sources. (See the venerable

Associated Press’ recent acceptance of Cnet as its first online-only

news content provider as an example.) And best yet, online content

creators are producing new types of content that simply weren’t

available before.

Supplemental crime coverage

A prime example is New York City-based Web content company (, a

2-year-old Web site and online news service that produces deep coverage

of all things related to crime and law enforcement. Its Web site is a

crime buff’s ultimate news, information, and entertainment source.

APBNews has some 50 staff editors and writers, plus several dozen

freelance crime writers stationed throughout the U.S. It covers not only

breaking crime news, but offers up assorted crime-related content –

such as book and movie reviews, crime databases, crime mystery games,

and live police scanner Webcasts from various cities.

According to executive editor Hoag Levins, a former newspaper

journalist (and former executive editor of Editor &

Publisher), a major thrust of the business is to syndicate its

content to online and print clients. (The site also

generates advertising money and is developing an e-commerce revenue


APBNews articles are mostly turning up on other Web sites –

because, Levins says, that seems to be where the most money is now

– but a few newspapers have begun running stories with APBOnline

bylines, including the St. Louis Post-Dispatch, Dallas Morning

News, and a few smaller newspapers in the U.S. South.

The company has a dedicated syndication sales staff of five, and it uses

Universal New Media as a syndication agent. Levins says that much of the

content produced by his editorial team should be of interest to

newspapers, since it can complement local crime coverage, and offer

in-depth coverage of national crime-related stories that traditional

general-interest wire services don’t cover.

Syndicates focus online

Syndication companies are starting to see more online content get into

print newspapers. Universal New Media, for example, represents several

online content creators. While it has placed APBNews in only five

newspapers to date, the more well-known (

Motley Fool site has a weekly print version that now

runs in some 170 newspapers, according to Universal marketing director

Nancy Meis. Another success story is (http://www.4kids.), a Web
Site guide to the Internet for kids that Universal has helped develop into a

print product. That’s now in 120 newspapers.

Universal also carries an online-originated interactive puzzle and a

word-search game, both of which were converted into printable versions.

The crossword runs in more than 30 newspapers, and the word game in more

than 10.

At Tribune Media Services, two Internet-bred comic strips are getting

prepared for sale to print newspapers, according to executive producer

Fred Schecker. By the end of this month, TMS will be ready with

( Helen,’ a popular online strip by Peter
Zale that’s known on the Internet as ‘Helen, Queen of the Internet.’
(Schecker says the strip name probably will be shortened for print
syndication, simply because the Web title is too long for print comics
pages.) Lead character Helen is a computer geek and the strip wittily
handles tech and relationship themes.

While ‘Helen’ looks much like a conventional newspaper comic strip,
( Ribman’ is far from it. Written
and drawn by Rich Davis and John Sprengelmeyer, respectively, Ribman
is a cultural parody strip done in full color and using non-standard sizes.
The Captain is a slothful superhero who’s not the brightest bulb in the room.

The cartooning duo frequently enjoin celebrities to join in the Ribman

strips. Not content to just draw famous people, Davis and Sprenglemeyer

convince celebrities to participate and help out with the writing. Among

the guest celebrities have been Mark Hamill of Star Wars

fame; ex-Clinton aid Dick Morris; Playboy’s twin

‘Playmates of the Millenium’; and actress Suzanne Somers, who

participated in a ‘Thighmasters of the Universe’ series of strips.

Schecker thinks the strip will be a hit with campus print newspapers,

which will be Ribman’s primary print market. But TMS also will market it

to traditional newspapers – not necessarily for the comics page,

since it wouldn’t fit except in the Sunday funnies section, but also for

entertainment or style section fronts.

Syndicated buys and one-shots

Some of the most well-known and respected Web sites and zines have inked

deals with traditional syndication companies to sell into print markets.

The New York Times Syndicate (NYTS), for example, offers print features

from ( (of which parent The New
York Times Co. has a financial interest) and Microsoft’s
( Slate.

NYTS special projects director Patrick Vance says

is currently contributing a package of four articles each Friday, which

is being picked up by a handful of newspapers (including the Denver

Rocky Mountain News and San Francisco Examiner). These are

mostly highly opinionated commentaries, including those by

founder James Cramer and columnist Herb Greenberg. NYTS

last month picked up as a syndication client from United

Media, which had been offering the weekly print package. Vance hopes to

develop it into a 5-day-a-week offering in time.

Slate also has a handful of newspaper clients for its content, including

the Philadelphia Daily News, Toronto Globe & Mail, and

La Nacion in Buenos Aires. However, says Vance, where it is most

successful is in one-shot article sales. NYTS sends out wire advisories

to newspaper editors offering selected Slate (and content

– political commentary and other features that syndicate editors

deem appropriate for newspapers – and editors can call NYTS to

order a story. One-shot buyers of Slate articles have been diverse

– from small to large papers, from U.S. to overseas publishers.

Vance says the stories are selling themselves, and the fact they come

from an online source really makes no difference to the buyers he’s

seeing. If an article from an online zine is compelling and well

written, it’s selling. Also, some of the online content from and Slate is more in-your-face opinionated than what

newspaper editors are used to seeing from other sources. Editors seem to

be buying perhaps because it’s different and fresh compared to what they

get from traditional sources.

Originating from within

Online content bound for the printed page really is diverse and often

different – which is ideal for the newspaper editor wanting to

differentiate his or her pages. At the Patriot-Times in

Harrisburg, Pa., for instance, editors use some state public affairs

coverage from ( CapitolWire, a Web news
service that was co-founded by a former P-T staffer.

A dozen newspapers run a print version of (
This Is True, a popular weekly e-mail newsletter of humorous news
items written by Randy Cassingham. He’s had the most success getting
published in alternative newspapers, such as the Atlanta Press and The

Echo (Bellingham, Wash.), as well as newspapers in Sweden and New


The online content that perhaps has the best chance of seeing the

printed page is that produced by an online division of a newspaper

company, and there’s an increasing amount of that. The Web site of
( The Christian Science Monitor, for
example, has two sections devoted to online-original content.
Associate editor Tom Regan says it’s happening more often that
online articles are appearing in the print edition several days after
online publication, as print-side editors see a piece online and decide
they’d like it for the print edition. runs a thrice-weekly column by Joel Achenbach

called ‘Rough Draft,’ which is occasionally picked up by the newspaper’s

‘Style’ section. And Scripps Howard News Service has added to its print

news service feed a column by Maria Cornelius that’s written for

the ( Lady Vols basketball Web site.

Gradually diminishing suspicion

Although online-originated content no doubt is increasingly finding its

way to the printed pages of newspapers, there may remain some lingering

sense of uneasiness by editors at accepting journalism from Internet

sources.’s Levins says he continues to sense at many

newspapers some suspicion about the quality of what online journalism

entities are presenting. ‘They’re still not sure how to deal with it,’

he says.

But, Levins continues, newspapers still have the age-old problem of

finding interesting and innovative new content to put in their print

editions. What better place to look than the Internet?

This column is written by Steve Outing for Editor & Publisher

Interactive. Tips, letters and feedback can be sent to Steve at

(c) Copyright 2000, Editor & Publisher

Leave a Reply

Your email address will not be published. Required fields are marked *