Online Entertainment Magazine Launched by Universal

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By: E&P Staff

Universal Press Syndicate is introducing Hollywood Previews, a daily updated online entertainment magazine designed for newspaper Web sites to cover the latest movies, DVDs, music videos, and video games.

The site “includes 200 to 300 pages of content with 200-plus videos hosted and streamed into a newspaper’s template,” said John Vivona, vice president of sales at Universal.

Videos include trailers for movies and video games, interviews with celebrities and musicians, and coverage of red-carpet events,

Vivona added that the online magazine has a revenue-generating component (including ad positions adjacent to videos), and that promotional materials are available for print and online to help newspapers publicize the new addition to their sites.

In addition, Hollywood Previews offers free downloads of music, screensavers and wallpapers, and the chance to win prizes such as trips to movie premieres, DVDs and CDs.

A demo site for Hollywood Previews can be found at

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