Online Publishers Association Unveils Details of Road Show

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By: E&P Staff

The Online Publishers Association unveiled the details of its road show Eyes on the Internet designed to update publishing, marketing and advertising executives on recent research and trends.

The tour starts in San Francisco on June 18, then travels to Chicago on June 23 before ending in New York on June 25.

This is OPA’s sixth annual show and will kick off with research conducted by comScore about “the silent click: building brands online.”

“There could not be a more interesting time for the advertising industry than right now,” OPA President Pam Horan said in a statement. “Our new research will provide marketers with deep insight on how to think about driving key brand attributes from awareness through purchase online and what types of environments produce the best results.”

For more information about the tour, go here.

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