A Small Illinois Paper Makes Its Play for a Bigger Web Audience

by: Jackie Spinner | CJR

The digital editor of The Southern Illinoisan, the daily newspaper in Carbondale, a city of 26,000 that sits about an hour from the Kentucky border, was ecstatic. The paper’s website had the “perfect storm” of traffic one recent weekend, Alee Quick told staff in an email roundup, excitedly writing about an “INCREDIBLE Friday” and “wonderful Saturday” when the site broke its goal of 100,000 pageviews on each day.

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