Despite Mobile Rise, Desktop Traffic Endures

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by: Michael Depp | NetNewsCheck

NEW YORK — Mobile digital engagement has surged, but not at the expense of desktop activity. Apps are dominating mobile Web usage. And digital ad viewability is now a major issue, with a positive correlation being demonstrated between ads’ viewability and the advertisers’ ROI.

 

Those are some of the highlights of a data-packed talk at the Local Online Advertising Conference on Tuesday from Gian Fulgoni, co-founder and chairman emeritus of comScore, who shared some fresh data on digital consumption, commerce and data.

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