by: Michael Depp | NetNewsCheck
NEW YORK — Mobile digital engagement has surged, but not at the expense of desktop activity. Apps are dominating mobile Web usage. And digital ad viewability is now a major issue, with a positive correlation being demonstrated between ads’ viewability and the advertisers’ ROI.
Those are some of the highlights of a data-packed talk at the Local Online Advertising Conference on Tuesday from Gian Fulgoni, co-founder and chairman emeritus of comScore, who shared some fresh data on digital consumption, commerce and data.