Upworthy Cofounder Peter Koechley Apologizes for the Clickbait ‘Monster’ His Site Unleashed on the Internet

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by: Lara O’Reilly | Business Insider

Upworthy’s cofounder Peter Koechley has an apology to make.


Speaking at The Guardian’s Changing Media Summit in London on Thursday, Koechley apologized for what made the three-year-old site one of the fastest growing of all time: its bombastic, sensationalized, clickbait headlines such as “This Amazing Kid Just Died, What He Left Behind Was Wondtacular” and “His First 4 Sentences Are Interesting. The 5th Blew My Mind. And Made Me A Little Sick.” 

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