by: Lara O’Reilly | Business Insider
Upworthy’s cofounder Peter Koechley has an apology to make.
Speaking at The Guardian’s Changing Media Summit in London on Thursday, Koechley apologized for what made the three-year-old site one of the fastest growing of all time: its bombastic, sensationalized, clickbait headlines such as “This Amazing Kid Just Died, What He Left Behind Was Wondtacular” and “His First 4 Sentences Are Interesting. The 5th Blew My Mind. And Made Me A Little Sick.”