OPA Study Analyzes Demographics, Purchasing Activity of Web Users

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By: E&P Staff

A new study from the Online Publishers Association analyzes how online content sites can create the best online advertising environments to lure the most valuable buyers. The organization says the report gives marketers a new framework for optimizing their sites to give Web advertisers what they most want.

“As more ad dollars are spent online, there exists a very real question of which Web environments are best for advertisers,” said OPA president Pam Horan in a statement. “It is important for marketers to know whether certain sites attract users that engage in the specific activities important to them — thereby creating the richest advertising environments.”

The full study can be found here.

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