Opinion: Facebook Needs More Than a $5 Billion Fine. It Needs a New Business Model

The Federal Trade Commission (FTC) is letting Facebook off the hook.

On Wednesday, the FTC announced a $5 billion fine on Facebook over rampant privacy abuses that violated a 2011 order — the largest in the agency’s history. But even multibillion-dollar fines don’t cause tech giants enough pain to stop bad behavior. For Big Tech, fines are a rational cost of doing business.
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