Opinion Journalism Drives Subscription Traffic, McClatchy Finds, So It’s Expanding

In early 2017, as editorial pages were coming to be the latest focus of newsroom job cuts, the Kansas City Star went the opposite direction—it expanded its editorial and column offerings.

Parent McClatchy is now pleased enough with the results to ask editorial page editor Colleen Nelson to catalyze similar changes in the chain’s 29 other newsrooms.

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