Vox Media Inc., the company that operates The Verge and Recode technology news sites, is preparing to expand internationally, following other outlets popular with millennials in bringing U.S. brands to foreign markets.
Vox has tasked Jonathan Hunt, who joined two years ago from Vice Media Inc., to sound out opportunities abroad, Chief Executive Officer Jim Bankoff said in an interview in Germany. Currently, more than two-thirds of Vox’s website traffic originates in the U.S.
“His first goal is to develop a strategy, talk to players in the market, understand what the business and creative opportunities are and develop a plan from there,” Bankoff said on the sidelines of a conference in Cologne last week. “We expect to over time invest more and more globally.”