Paddock Publications Launching Magazine for Suburban-Chicago Businesses

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By: E&P Staff

Paddock Publications, family-owned publisher of the suburban-Chicago Daily Herald, Arlington Heights, Ill., will launch in November a magazine of local business-to-business news and features.

The Daily Herald Suburban Business will be published monthly, along with an improved Biz2Biz e-newsletter, resource guides and special events featuring executives, shared best practices and business developments.

“The connection of businesses to one another is a largely unmet need in the suburbs,” Paddock Chairman and CEO Doug Ray said in a Sept. 28 announcement. “We know from our own experience that business owners, managers and corporate leaders and their staffs want relevant local business news and information, and currently there is no authoritative source for it in the suburbs.”

With an initial distribution of 12,000 copies, the magazine will have a monthly focus on specific areas of interest, such as the law, insurance, or health care.

Suburban Business will use the Daily Herald‘s ‘Big picture, local focus’ approach by reporting on the suburban business community as we do with the local communities on the scene, in-depth and providing perspective with the big-picture analysis along with local concern for making the suburbs a better place,” Ray said.

Events will kick off with a December business roundtable, “Business and Economic Outlook 2011.”

Already reaching about 5,000 business leaders by e-mail each Wednesday, the enhanced newsletter will provide a weekly suburban business report and a digest of current business news.

Advising Paddock on the initiative is James Elsener, founder of The Business Ledger, a DuPage County bi-weekly. He left the Ledger in 2008 when Brown Publishing Co. bought it. Also formerly of the Business Ledger, Andrew Zielonka will manage sales and operations.

The magazine’s editor will be 20-year Daily Herald veteran Kim Mikus, who will continue writing a twice-weekly business column in the Herald.

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