?Palm Beach Post? Folding Its Spanish-Language Weekly

By: E&P Staff

La Palma, the weekly Spanish-language newspaper published by the parent of The Palm Beach Post, is folding both its print and online operations on July 16.

“When we first created La Palma in 2004, we were seeking to find new ways to connect with the Hispanic community,” Tim Burke, publisher for parent Palm Beach Newspapers Inc., said in an unbylined story in the Post. “Through the tireless efforts of many on our staff and through our strong partnerships with valued community leaders, we were able to ensure that La Palma’s content was exceptional and our advertiser relationships were strong. The decision to cease publication was very difficult to make.”

La Palma was no longer viable in this business climate, Burke said.

A free-distribution paper, La Palma reached 25,000 readers. Its Website, LaPalmaInteractivo.com, is updated daily with local, and Latin American news and includes sites with user-generated content.

To reach the Hispanic audience, the Post created a Hispanic Affairs reporter position, Burke noted. He said some La Palma staffers will work in other capacities at the Post.

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