By: E&P Staff
PowerOne Media of Troy, N.Y., is offering a Spanish-language platform for its Center for American Jobs (CAJ) module. The Palm Beach Post of West Palm Beach, Fla. is the first to launch the new Spanish version.
CAJ is one of several employment services offered to newspapers by PowerOne Media, a provider of online services and hosting. The service is designed to recruit job seekers of all types through the Web and telephone response systems. Job seekers create skills-based candidate profiles, which are matched to employers’ job openings.
“CAJ’s Spanish-language service is an important part of our recruitment strategy for 2004,” said Dan Shorter, Palm Beach Post general manager for Internet operations, in a statement. “Hispanics make up 12% of the local population and have increased 111% since 1990, which is three and a half times the country’s overall growth rate. We must improve our services to this local Spanish-speaking community.”
The Post will promote the new service in English and Spanish publications, plus advertising on radio, billboards, buses and bus shelters.