Palm Springs Media Prep For Mobile Ad Boom

By: Piet Levy | netnewscheck.com

To most of America, Palm Springs, Calif., and the greater Coachella Valley is best known as California’s desert oasis. A little over 100 miles east of Los Angeles, the area acts as a recreational hotbed for frequently well-to-do snowbirds, retirees and tourists, and is home to major events like the BNP Paribas Open tennis tournament, Palm Springs International Film Festival and the Coachella Valley Music and Arts Festival.

To marketers and the media however, Palm Springs soon enough may be known as something else — a rapidly growing mobile market.

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