Paper Erects Pay Wall ? and Traffic Goes Up

By: Alan D. Mutter | Newsosaur

They (including me) said it couldn’t be done, but the Augusta Chronicle put up a pay wall without losing traffic.

In fact, page views rose a nifty 5% in the three months since the Georgia newspaper installed a metered system similar to the one just implemented at the Dallas Morning News and soon to debut at The New York Times.

Traffic remains healthy at the Chronicle because its pay wall is about as impermeable as a badminton net. Still, the Augusta experience provides valuable insight into how a metered system could make it possible for NYTimes.com to have its cake (ample page views for advertising) and eat it, too (charging for access to its content).

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