Papers Run Nearly Half Of Top 20 News Sites

By: Carl Sullivan

Nine of the top 20 news Web sites in the U.S. during August were affiliated with newspapers, according to audience statistics from Nielsen/NetRatings. The same nine made July’s top 20.

The top news sites in terms of audience were CNN.com, MSNBC.com, Yahoo! News, and NYTimes.com, in that order. ABCNews.com came in 5th place, followed by Gannett’s online properties and washingtonpost.com.

The rankings of current events and news sites was based on a panel of 60,000-plus Americans accessing the Web at work and home.

A number of newspaper-affiliated sites also showed up in the top 20 directories/local guides category as ranked by Nielsen/NetRatings. In that list, the top three sites were Yahoo! Get Local, Superpages.com, and Citysearch. The complete table is below.

Nielsen/NetRatings is a joint service of VNU-owned Nielsen and NetRatings, which is majority-owned by VNU, the parent company of E&P.






Top 20 Current Events & Global News Sites
Unique AudienceTime Per Person
Brand or Channel(000)(hh:mm:ss)
CNN General News18,6420:24:37
MSNBC17,4430:28:11
Yahoo! News15,2170:20:48
New York Times10,9870:34:13
USA Today9,3550:12:05
ABC News9,1330:12:16
Gannett Newspapers and Newspaper Div.7,5670:15:00
washingtonpost.com5,4900:20:37
Time Magazine5,3900:06:40
Internet Broadcasting Systems Inc.5,3390:17:03
MSN Slate4,9760:11:21
Hearst Newspapers Digital3,7520:28:08
Fox News3,0270:34:56
LA Times2,3160:15:21
NYP Holdings (New York Post)2,0390:16:06
Cox Newspapers2,0160:21:01
AOL.com News1,9590:08:32
Belo Newspapers1,9370:19:17
Associated Press1,8770:06:00
drudgereport.com1,7280:37:41


















Top 20 Directories/Local Guides Sites
Unique AudienceTime Per Person
Brand or Channel(000)(hh:mm:ss)
Yahoo! Get Local16,7050:12:20
Superpages.com8,8740:07:12
Citysearch5,5240:09:37
switchboard.com4,8640:08:05
US Search.com4,6720:04:27
SMARTpages4,6310:05:29
Yahoo! People4,4870:03:12
Government Guide3,6020:03:04
Whitepages.com2,9250:04:01
E.W. Scripps Newspapers2,8110:11:16
MSN Yellow Pages2,7350:01:14
MSN City Guide2,6510:02:25
Boston.com2,5900:22:42
Atlanta Journal-Constitution1,5370:19:49
NWSource.com (Seattle Times/P-I)1,0830:14:25
nj.com (Advance)9910:18:24
About Cities and Towns9150:02:25
HitBox.com8790:02:49
Al.com (Advance)6220:08:22
TBO.com (Tampa Tribune)6180:06:11
Source: Nielsen/NetRatings. Data based on audience measurement of more than 60,000 U.S. panelists with home and work Net access. August 2002

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