‘Parade’ Relaunches Web Site

By: Carl Sullivan

Parade magazine was scheduled to march out a redesign of its Web site (http://www.parade.com) Sunday, with an emphasis on supplementing the weekly print edition.

Walter Anderson, CEO, president, and publisher, said the new site will include a broader look at the weekly cover story, which might include additional photos, video clips, a quiz, or links to relevant Web sites.

The new site also lets readers e-mail questions directly to popular columnists, such as James Brady and Marilyn vos Savant. And, for the first time, an archive of Parade articles is offered.

Each visitor is asked to enter his or her ZIP code, which results in co-branded pages with the nearest newspaper partner.

There?s no advertising on the site right now, but Parade execs said they?re developing sponsorship opportunities. Parade?s main competitor, USA Weekend, already accepts ads on its robust Web site, which offers an archive of articles and columns going back to 1998.

USA Weekend Editor Jack Curry said his Web site also serves as an extension of the print edition. Popular online features include photos, supplemental editorial content, and e-cards, he said.

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