Patch Ignored Early Advice About One Journalist-per-Town Model

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By: Matt DeRienzo | NewspaperTurnaround.com

Before Tim Armstrong launched Patch, jumped from Google to AOL, bought it from his own investment group and expanded it across the nation, he ignored early advice suggesting that the hyperlocal’s one-journalist-per-town model would not work.

Quinnipiac University journalism professor Rich Hanley says he was asked to help with a secret “beta test” of Patch in Hamden, Connecticut, prior to its later public launch in three New Jersey communities.

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