Paul V. Carlucci Named ‘New York Post’ Publisher

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By: E&P Staff

A veteran sales and marketing executive who actually started his career selling ads at the New York Daily News has been named publisher of the New York Post, the paper announced late Monday.

Paul V. Carlucci is chairman and CEO of News America Marketing, a consumer advertising and promotional services company owned by News Corporation, which owns the Post. He will keep that title as he assumes his new position as publisher of the Post .

Carlucci replaces News Corporation CEO Rupert Murdoch, who held the title of publisher temporarily after his son, Lachlan, abruptly left the job earlier this year.

“Paul Carlucci has a tremendous reputation in the advertising and marketing industries,” Rupert Murdoch said in a statement. “He has a background in newspapers and has run the pre-eminent consumer advertising and promotional business in America for more than a decade, during which he has built an unparalleled network of contacts among retail advertisers. Paul is without peer in the consumer advertising and marketing industry.”

Carlucci, 58, joined News Corporation in June 1991 as executive vice president of News America and became the group’s president the following year. He has been a member of News Corporation’s Executive Management Committee since 1996.

“I am very excited to have this opportunity to lead the New York Post, which has the twin distinctions of being the world’s greatest newspaper in the world’s greatest city,” Carlucci said in a statement. “The Post has a superb editorial product that every day captures the imagination of this city. My mission is to translate that editorial success into real advertising revenues.”

Carlucci declined requests from E&P for further comment Monday.

Carlucci is inheriting a paper that has hit some difficult times. Despite having regular double-digit circulation growth in recent years, at least partly from a single-copy price drop, the paper reportedly remains in the red.

For the six-month period ending March 2005, daily circ at the paper was virtually flat, increasing .01% to 678,086 copies, according to the Audit Bureau of Circulation. Sunday circulation, meanwhile, fell 4% to 427,039.

Commenting on the Post’s future, Murdoch added, “Thanks to the hard-working staff at the Post, we have made strong gains in circulation and advertising revenue in recent years. The paper is poised to overtake its main competitor in circulation and now is the time to exploit the advertising sales momentum that we have built up.”

Before joining News Corporation, he was Senior Vice President of Marketing at Caldor. Previously, he worked at the New York division of R.H. Macy’s, Inc. Starting as advertising manager, Carlucci rose to become senior vice president, director of sales promotion of Macy’s New Jersey. He began his career in advertising sales at the Daily News.

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