PAULINE’S PICKS: The Wisconsin ‘State Journal’ Creates All Kinds Of Multimedia

By: Pauline Millard

I don’t know what’s going on over in Madison, Wisconsin, but the Wisconsin State Journal is taking multimedia to new levels. I happened to go to the site today and was checking out two featured videos: how to pour a perfect Guiness (just in time for St. Patrick’s Day!) as well as a cheese competition. (This is Wisconsin, after all.)

More clicking led me to their Multimedia page, which is full of interactive content. There are even more videos, audio slideshows and interactive games. One such game challenges users to name 15 Wisconsin beers, based only on their labels.

Day to day journalism can be a bit of grind, which is why I’m so happy to see the Wisconsin State Journal infusing so much fun and variety into their online efforts. Their timing is perfect, too, especially since online traffic is being measured more often by time spent on a site, and not just page views. Features like videos and games keep eyeballs on a site, and more importantly, keep them coming back.

Here are some of my past Picks:

The ‘Miami Herald’ Looks At The City’s Forgotten Citizens

‘The New York Times’ Looks At Healing Babies In Sudan

A Walk Through The ‘Triangle Of Death’ In Iraq

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