Pay Attention to What Nick Denton is Doing With Comments

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By: Clay Shirky | Nieman Journalism Lab

As comment bait goes, I’m a Gay Mormon Who’s Been Happily Married for 10 Years is a corker. That’s Gawker’s headline for a piece by Joshua Weed (excerpted from a longer version posted on Weed’s own site) about how he balances his homosexuality, his marriage to a woman, and his Mormon identity. Once up on Gawker, it quickly attracted several hundred comments.

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