Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds

By: Michael Sebastian | Advertising Age

Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.

It’s a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from readers, for fear of hurting traffic and ad revenue in turn.

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