Paywalls Could Alter Face of Tucson Media

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By: Michele Chandler | NetNewsCheck

For years, executives at Tucson’s sole daily newspaper, the Lee Enterprises-owned Arizona Daily Star, weren’t focused on how to keep the town’s sizeable cadre of snowbirds interested in the paper after those residents packed up for the summer and returned home.

That all changed following an experiment last year.

Before they left, snowbird readers who called to stop their print editions for a few months were invited to buy digital subscriptions instead.

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