By: E&P Staff
Harte-Hanks? PennySaverUSA.com is partnering with the Independent Free Papers of America (IFPA). IFPA members can tap into PennySaverUSA?s local classified advertising platform.
IFPA publishes 225 free community papers and shoppers distributed to more than 17 million homes in the U.S. and Canada.
Joe Green, president of IFPA, said in a statement the partnership will help local businesses and customers interested in classified advertising in both print and online.
PennySaverUSA?s Loren Dalton said the alliance helps PennySaver extend its reach. ?IFPA?s endorsement, along the active involvement of numerous other state, regional, and national associations, helps us in our ability to reach out and engage every shopper publication and free community paper in America.?