People Pay for News That Reinforces Their Social Identities

Battling steep and continuing declines in advertising revenue, many newspaper companies have turned to paid subscriptions (digital and print) to help offset financial losses. Yet attracting subscribers remains a challenge, particularly when considering the enormous amount of information competing for people’s attention — and that people can access much of this information for free. What is it, then, that makes people willing to pay for news?

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *