By: E&P Staff
Perfect Market Inc., Altadena, Calif., has introduced The Vault, a tool for publishers and newsrooms that President and CEO Julie Schoenfeld describes as “a performance lens on a publisher’s content library providing key insights into revenue trends and audience interests.”
Designed to yield performance data to exploit search, the vault enables newspapers and other large publishers to more effectively derive revenues from their professionally produced content, according to Perfect Market.
The aim is to draw out relevant, professional content that matches real-time demands, with advertising matching content. According to the company, the Vault has produced as much as a 20-fold ad revenue improvement in such partners as the Los Angeles Times. The Times‘ parent, Tribune Co., is a Perfect Market investor.
Helping publishers create value from their online content with little effort and no risk, Perfect Market was spun out of Idealab, and builds on its work in the search industry, such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003.