Personality Plays a Role in Why You Spend Too Much Time on Facebook

By: Dave Copeland | ReadWriteWeb

Think you use Facebook to stay close to your friends? Think again. A new study says the need to be entertained may be the biggest driver of activity on the social network.

The desire to be entertained predicts the amount of time users spend on Facebook, according to an academic study published this month in the Journal of Broadcasting & Electronic Media.

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