Personalized Text Messages: The New Push Notification

I have a confession to make: I recently turned off all push notifications on my phone.


My reason for doing so was simple: When breaking news happened, my phone buzzed like a gnat. Not just one time — but several times because I have several news apps installed on my phone. Each news organization pushed variants of the same information every time breaking news happened. As a result, I found myself overwhelmed and swatting my phone away every time breaking news happened.


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