Pheedo Measuring More RSS User Behavior

By: E&P Staff

The Pheedo media advertising network announced today that it now measures RSS user behavior for advertisers distributing content through Facebook and MySpace, and various other Web sites and blogs.

Pheedo’s “FeedPowered Analytics Dashboard” provides information about where an advertiser’s content is “consumed,” user engagement levels, pass-along rates, and more.

Among the clients that have used Pheedo’s services are The New York Times, ESPN, Dell, and Microsoft.

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