Philadelphia Newspapers Launch Local Version of Groupon-Like Deal Site

By: E&P Staff

Philly.com launched a local group buying Website, PhillyDealyo.com, on Monday.

Like Groupon and similar sites, PhillyDealyo.com allows restaurants, retailers and service providers to offer coupons that kick in when they attract at least a certain number of users. PhillyDealyo.com said its typical deal will be activated when accepted by 50 people.

The Philadelphia Inquirer and Philadelphia Daily News kicked off the first week with discounts at a fitness center, restaurant, nighttime tour of Philadelphia, art center and a car wash.

Mondays through Fridays, Philly Dealyo subscribers will receive daily emails alerting them to the deal.  The deal, ranging from 45% to 70% off the value of a product, is used like a gift certificate. A deal, for example, could consist of paying $20 through Philly Dealyo and receiving a $40 coupon to a restaurant.

The deals are activated if the minimum number of people purchase the coupon, its so-called “tipping point.”

“When a deal tips, customers receive a coupon in their account,” Philly.com said.  “If the deal does not tip, customers are not charged.”

“Subscribers to Philly Dealyo can expect to receive discounts to the region’s top attractions, while local businesses who participate in Philly Dealyo can anticipate new customers and increased revenue.  Buyers and sellers both win,” Philly.com President Ryan Davis said in a statement.

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