Philly ‘Metro’ Expands Beyond the Train

By: Lucia Moses

Philadelphia Metro, which started two years ago as a free paper for transit riders, is increasingly showing up elsewhere.

Copies of the quick-read tab were delivered to 100,000 suburban homes twice in the past month in an effort to attract readers and advertising. Overall, its free distribution stands at 150,000, roughly even with two years ago.

In Metro‘s early days, most copies were distributed via the Southeastern Pennsylvania Transportation Authority system. Today, nearly half its copies are picked up in office buildings, schools, and other locations.

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