Philly Papers to Sell Page One Ads

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By: Joe Strupp

The Philadelphia Inquirer is the latest daily paper to offer advertising space on the front page, the paper said in a statement today.

“The advertisements will run on the bottom of the front page in the right-hand corner Monday through Sunday beginning on April 15th and will reach almost one million daily readers and 1.8 million Sunday readers,” the release stated. “The Inquirer is providing an opportunity for its advertisers to make a strong impression and reach a broader audience than ever before.”

The first Page One advertiser will be the University of Pennsylvania Health System, with ads scheduled to run every Sunday for a year, the release said.

“Our front page ads are the most sought-after positions in the newspaper,” Philadelphia Inquirer Publisher Brian Tierney said in a statement. “We expect the front page to immediately become the most coveted spot in all local advertising.”

“Front-page advertising is just one of several advertising ‘firsts’ since the new ownership group took over the newspapers in June 2006,” the statement said. “Additional innovations have included the first newspaper to partner with Monster.com to offer recruitment advertising, the launch of MediaLab, a consulting service for advertisers to learn how to better utilize the newspaper medium and the quick-read news summaries Inquirer Express and Daily News at a Glance.”

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