PHOTO SITE LAUNCHES FOR FREELANCE PHOTOGRAPHERS

By: Staff Reports

PicSmart Gets Off The Ground





An Internet start-up based in Washington, D.C., is planning to
launch an e-marketplace for freelance photographers, reports
Washtech.com, the technology section of washingtonpost.com.


PicSmart launched the beta
version of its site last week. Craig Herndon, a former
photojournalist at The Washington Post, founded the site
to let freelancers control the rights and pricing of their
photos while photo editors can find a wider selection of photos
than those provided by wire services.


PicSmart has signed on 20 editors, and registered 300
photographers in 19 states and 10 countries. The fledgling
company has raised around $300,000 in cash and hopes to secure
$1.5 million by next June.






Copyright 2000, Editor & Publisher.

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