Piano Media, Group Paywalls and Lessons From TV Subscriptions

By: Patrick Smith | The Media Briefing

Tomáš Bella likes thinking big. The CEO of Piano Media, the Slovakian company that is building a consortium of 12 publishers and 50 sites in eastern Europe using its paywall technology, wants publishers to charge readers for online access in an intelligent way and he see no reason the model can’t work for all publishers.

For a fixed subscription fee, Piano consumers users get full access more than 50 sites, mainly in Slovakia and Slovenia, an in innovative group paywall project, And today the price for consumers to read all those titles is rising from €2.90 (£2.42) a month to €3.90 (£3.26), with more prices planned for the future, as Bella tells me in an interview. 

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