Pinterest Outpaces Twitter For Publishers’ Referral Traffic

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By: Laurie Sullivan | MediaPost

Marketers could find a gold mine in Pinterest, but could have challenges with copyright laws. Last month the site sent more referral traffic to publishers than Google and Twitter, according to a traffic report released this week.

Shareaholic, which aggregates data from 200,000 publishers reaching more than 270 million monthly unique visitors, estimates that in February Pinterest referred 1.05% of visitors to publisher Web sites, outpacing Google at 0.91% and Twitter at 0.82%. It turns out that Pinterest outpaced LinkedIn, Google Plus and YouTube combined in referral traffic.

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