Platform Publishing Presents Challenges to Publishers’ Mobile Design

Many publishers wring their hands at the loss of control when it comes to publishing on platforms. But while that usually goes back to ad sales and data, there’s another big loss: Control over how people perceive a publishing brand.

Even a program like Google AMP, which promised publishers more control than rival Facebook’s Instant Articles, there are hurdles for publishers who are sticklers for brand guidelines. A brand’s logo might be a particular font, image format or graphic treatment.

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