Steven P. Jobs put his talent as a master salesman to the test when, in 2005, he introduced new Apple software for downloading digital audio shows. The format was so incipient that he struggled to describe it.
“It’s sort of like TiVo, for radio, for your iPod,” he said. “It’s not just the ‘Wayne’s World’ of radio, but real radio is jumping onto this.”
But he was clear about the potential. “It’s getting very, very exciting,” he said.