Political Ad Spending to Hit $11.4B in 2016

Political advertising is expected to reach a record $11.4 billion in 2016, up 20% from the previous presidential election year, according to a new report from Borrell Associates.

 

While the bulk of the spending will continue to go to TV, Borrell expects 2016 to be the first election year in which spending on digital advertising tops $1 billion.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *