Politico Doubles Down on Subscription Biz

By: Staci D. Kramer | paidContent.org

Robert Allbritton’s grand scheme for local news, TBD, didn’t last. Oh, the site is still there, but it’s a ghost of the bold concept that challenged WashingtonPost.com at launch, hoping to mimic Allbritton Communications’ success with 24/7 politics site Politico.

The older sibling is still going strong, though — and Allbritton is betting big again that a major election-year expansion will pay off by increasing the value — and the number — of subscribers to expensive Politico Pro.

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