Politico is expanding its subscriptions business in Europe, adding a seventh vertical in transportation.
Some of the biggest EU regulatory updates coming down the pike in the coming months are around aviation and drones, and Politico wants to be ready when those major talking points hit. Although Politico is known as a niche title, its differentiation within the European transport sector, will be wide compared to the local, “hyper-niche” competition.
“There are a number of very specialized magazines that focus on specific sections like aviation, but there isn’t a single place that brings them all together,” said editor of Politico Pro for Europe Nirvi Shah. “The existing content is very granular and seems to be about what has already happened, not what’s coming. Our purpose is to provide news and information that can help our subscribers be proactive to any developments that relate to their jobs.”