The days of free-for-all media content are largely past us now, as growing numbers of media outlets implement paywalls and subscription models. But most of these models aren’t generating much in the way of revenue, for a variety of reasons, except for a few well-known media entities such as the New York Times. There are some notable exceptions, however, and Politico is one of them.
- Tinypass and Piano Media Merge, and Embrace “Paywall” as a Fluid Concept
- Twitter: Programmatic Pays More When It’s ‘Personal’