Politics and International Economics: Le Monde Uses Snapchat Discover for Serious News

Le Monde is betting there is a place for serious news on millennial-skewing Snapchat, which last week launched its media-focused Discover section in France.

Le Monde is one of eight publishers on Discover in France, with local players like L’Équipe and Paris Match sitting side by side with French editions of Cosmopolitan and Tastemade. While much of the Discover content in the U.S. skews toward softer news, Le Monde plans to tackle more serious topics. Recent editions have featured the capture of U.S. bomb suspect, Ahmad Khan Rahami, a memorial service in Paris and the medal count from the Rio Paralympics.

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