Polkadots Automates Ad Pagination Solution

By: E&P Staff

Polkadots Software, LaSalle, Quebec, demonstrated its new automated ad pagination solution at the America East newspaper operations technology conference and trade show this week in Hershey, Pa.

ADflo is designed to simplify the ad-preparation and verification processes. The solution interfaces with a newspaper’s layout system to allow it to RIP ads early in the production process in order to spot and repair such page failures as PDF transparency, four-color black text, missing fonts, RGB images and hairlines.

Other features include the ability to quickly view finished versions of ads, optional two-way communication with a paper’s ad tracking system, real-time ad status management, support for zoning and micro-zoning, and the ability to view ads by publication or sales rep. The solution generates missing ad lists in real time, as well as soft and hard proofs of ads.

Adflo’s client-server architecture allows users to check the status of ads, softproof ads and manage file deletions and submissions from their workstations.

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