The Post Co. which includes the daily Idaho Falls Post Register and three weekly newspapers in Shelley, Challis, and Rigby, Idaho will be sold by the Brady family to Adams Publishing Group LLC, according to John Cribb, Cribb Greene & Cope who represented the sellers in the transaction. The sale will be finalized Nov. 1.
The Post Co. has been a family-run business passed down through the Brady family since 1925. Jerry Brady, 79, previously said that he felt he had nothing more to add to the company, and although the decision was difficult, he was convinced selling the company was the right thing to do. “We have done our very best during hard times,” Brady said in a Wednesday letter to employees. “I believe we have found the best possible buyer, a buyer who is investing in our industry when others are not.”
“We’re very excited to have the Post Register Company’s group of newspapers and digital products join our company going forward,” Stephen Adams, chairman of Adams Publishing Group, said in a statement. “The Brady family has a long history of providing strong journalism in the state of Idaho. It’s our goal to continue their tradition of locally focused, community-driven editorial and reporting.”
Cribb, Greene & Cope is a newspaper brokerage, appraisal and consulting firm with offices in Montana, Virginia and Missouri.