Post-GDPR, The Financial Times Sees Private Deals Rise From 5 Percent to 70 Percent of Programmatic Ad Revenue

While for many publishers, the General Data Protection Regulation represented an inconvenient, potential threat to programmatic ad revenues, for the Financial Times it has led to a revenue boon.

The FT took a pretty strict business approach to GDPR. For its digital ads business that meant not taking any chances with data leakage on the open exchange.

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