Postmedia has announced the launch of its latest reimagined brand, the Windsor Star, unveiling innovative design changes to its rebranded platforms – print, web, smartphone and tablet – as well as changes to its form and function. With125 years of proud heritage, the redesigned Windsor Star greeted Windsorites with a number of enhancements including more efficient navigation, richer integration of photos and videos on all digital products as well as cleaner more engaging looks.
“As a vital part of the community, our mission is to connect and engage with our readers on all platforms by producing products that are at the forefront of the industry and that our readers have told us they want,” said Marty Beneteau, Editor, Windsor Star. “The new dramatic redesign offers a cleaner, more engaging user experience and richer digital platforms to showcase our award-winning journalism and premium advertising.”
The reimagined Windsor Star features:
a redesigned smartphone app for iOS and Android featuring content that is direct, concise, delivered in short bursts and updated frequently with an emphasis on follow and share with the app also enabled for Apple Watch;
a newly designed newspaper that focuses on insights and analysis on the news that matters most to local audiences;
a new windsorstar.com updated with breaking news twenty-four hours a day and provides a faster, easily navigated experience making it easier to share stories through social media; and
a rebranded iPad app, available through Apple iTunes, providing a comprehensive tablet news experience with multimedia and rich photos.
Print audiences will be able to enjoy the newest addition to the newspaper, NP in the Windsor Star, a comprehensive package of national and international news, commentary and analysis powered by the National Post. NP in the Windsor Star includes provocative, insightful columns from renowned columnists such as Christie Blatchford, Andrew Coyne and Michael Den Tandt.
The Windsor Star’s redesigned masthead combines the classic nameplate with an abstract representation of the Detroit River. Rendered in shades of blue and inspired by the waterfront, the new masthead reinforces our connection to the city and unifies our print, web, smartphone and tablet platforms.
Launch sponsor Chrysler has “taken over” the Windsor Star’s website, smartphone and tablet homepages and owns a full page ad in the print edition wrap. Chrysler will also have premium ads prominently placed on all four platforms for two weeks post-launch.
A three-month marketing campaign, “At your fingertips”, begins today focusing on both local and generic characters representing content categories such as news, sports, politics, business, arts and life and reinforces the accessibility readers have to the Windsor Star’s content. The local characters include businesswoman Yvonne Pilon and the city’s Mayor, Drew Dilkens.
Readers can download the redesigned smartphone app directly from iTunes or Google Play for Android.