By: Editorial Staff
PowerAdz.com, the company that helps newspapers set up Web sites, is giving back a little. The Rensselaer, N.Y.-based firm will spend $1 million to help new clients promote their sites via in-house advertisements in the clients’ newspapers.
The company says the first 250 participating newspapers will get grants of $3,000 to $5,000 to pay for print ads. PowerAdz.com will provide rebrandable ad slicks and other marketing materials for the campaign, which will be introduced at this week’s NEXPO, the newspaper technology conference, in Las Vegas.
“We want local newspapers to build their brand,” PowerAdz.com chairman Robert Godgart said recently. He’s encouraging his newspaper clients to heavily promote their online efforts in their local communities.
“It’s no secret that newspapers that actively and regularly promote their Web sites in print attract more consumers, demonstrate a commitment to the success of their online advertisers, and generate more revenue from their Internet operations,” says Lamonte Rhoades, PowerAdz.com’s vice president of channel alliances.
PowerAdz.com has over 700 newspaper affiliates across the country.
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